What are html email templates?

When done correctly, email marketing is still one of the most efficient ways to promote your business online. In fact, a recent survey showed that every pound spent on email marketing last year generated more than thirty pounds in return. That’s more than with any other marketing channel, including the best ones. 

As a matter of fact, an effective email marketing campaign encompasses a whole host of ingredients that contribute to higher response rates from your customers. Here everything matters from quality and relevance to timelinessness. Nonetheless, building professional-looking html email templates is still the biggest challenge for any designer or design agency.

It’s ok if you’re an email design guru, but if you’re new to this industry, you might be wondering what email templates are and how they can help promote you online. Until recently text-based email was the most popular way to communicate: it included only text and resembled typical office email communication. But with the advent of html email it has become possible to create and send eye-catching graphics, clickable links and use interactive forms. Often email marketers don’t debate over which format to choose: plain text or html email templates because the latter convert better in marketing tests and are more appealing in terms of visual appearance. 

Needless to say, html email has surpassed text-based email in popularity and is often used as a valuable tool in email marketing campaigns. As it provides better visual engagement, there’s only a fraction of a second for a user to open an email and decide whether they want to read it or delete it immediately. The use of colour and appealing visuals of html email templates can keep users interested long enough to read your message. What’s more, there are messages which are best to deliver in bulleted lists, columns, table layouts and a variety of text justifications. 

By the same token, highlighting words and important concepts with colour can also make it easier for the reader to identify crucial parts of your email. And all of the above can’t be done with plain text email templates.

Of course, choosing html email templates is one of the quickest and easiest ways to impress your audience. But they need to be presented in the most appealing way if you don’t want users to delete them right after receiving them. There are many features that make your email template great. First, good templates usually don’t lock you into a fairly limited number of options. Rather, they may offer several different layouts and colour options, allowing you to switch things up and see what works best for you. 

Furthermore, professional html email templates include quite a bit of content. Commonly, businesses want to let their customers know about sales, promotions and updates in a variety of different areas without doing it in a non-cluttered space. So rather than creating an email with only one big content area, it may be wiser to break it up into a number of different sections. 

While some template designers may come up with creative themes, bold colours and stunning graphics, still creating basic layouts and generic designs can go a much longer way and be used by countless professionals. The more complex your email design, the more likely it’s to be rejected by one of your clients with poor standards support. 

By and large, sending bells-and-whistles html email templates is the first step in creating a successful email marketing campaign. They offer increased interactivity with your customers and are a great marketing tool if used properly. If you doubt whether any particular template appeals to your subscribers, test it all over again to see if it meets their needs.

Please also see free email templates, bespoke email templates and personalised email templates for more information.

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