quot;Appliances to the countryside” more attractive to rural consumers – Appliance TM, appliance sales – Network Appliance Industry

“‘ Appliances to the countryside

‘Activities have greater appeal to rural consumers, 42.11% of consumers purchase intentions; 37% of rural consumers think,’

Home Appliances The countryside ‘to improve their standard of living; 80%

Sell Business that ‘appliances to the countryside’ has brought tangible benefits to farmers; 34% of the respondents believed that by participating in household appliances’

TM to ‘Activities to improve their standard of living. “This is the Ministry of Industry and Information Technology 7 University survey of social practice Summer conclusions.

Learned that, to understand “home appliances to the countryside” and home appliances “TM” implementation of the policy effect and the two shortcomings are widely listened to all the demands to continuously improve and expand the implementation of the policy effects, 2009 summer, the Department of Industry and Information Technology Organization of Beijing University of Aeronautics and Astronautics other seven subordinates and university students in Colleges and Universities, “home appliances to the countryside,” home appliances “TM” social practice Summer survey activities.

Investigation the following conclusions: the rural consumers, “home appliances to the countryside” and home appliances “TM” policy has some recognition, but the familiarity is not enough; “appliances to the countryside” campaign to the rural consumers have more attractive, 42.11% of consumers buy. As the “home appliances to the countryside” campaign launched, consumers

TV , Refrigerator , Air conditioning , Significant increase in demand for computers and purchase; daily needs of rural consumers is the main reason to buy home appliances, quality, price and after-sales

Service Is a key factor in purchase of home appliances; rural household appliances sales service quality to be improved; rural consumers are not familiar with most of the subsidy process and can not get subsidies, affect the enthusiasm of consumers; respondents appliance “TM “policy has some awareness, participation in home appliances” TM “campaign will is high.

This end, the report recommends reform subsidy payment model home appliances to the countryside activities, simplifying procedures for the implementation of activities such as TM to simplify the procedure; increase in home appliances and range of product categories involved in the countryside; home appliances to the countryside through the establishment of a unified distribution centers using third-party after-sales service, improve service levels and quality; by strengthening quality control, strengthen implementation of the policy limit and set up Jiujia Dian unified assessment system, and vigorously promote consumer protection laws and regulations, increased inspection supervision, and promote business integrity; actively promote innovation model, and gradually expand the scope of publicity, propaganda and so steadily enhance and strengthen “home appliances to the countryside” and home appliances “TM” campaigns; regulate behavior related industries, and promote legislation to promote cycle of economic development measures to “home appliances to the countryside” and home appliances “TM” policy to better implement and benefit more people.