MySpace has official waved the white flag to mega social networking site Facebook, opting instead to regroup and focus its efforts on a more specialized type of Internet user. Music-lovers, rejoice—MySpace is tailoring itself to suit your specific needs!
Since the rise of Facebook, MySpace users have been dropping like flies. Seen as the safer, more mature option (thanks in part to originally limiting usage to college students), Facebook has emerged the undisputed champ. Wisely it would seem, MySpace has given up a pretty futile competition with Facebook over online social network users.
The relatively few MySpace users left are musicians and music lovers. Why? Most likely because MySpace’s profile pages are incredibly versatile and easy to personalize, in comparison to Facebook’s stiff, resumé-like option. MySpace allows the more creative and artsy crowd to make pages that more clearly communicate them and their style. Bands and independent musicians can personalize their MySpace pages to reflect their music and message—an appealing alternative to Facebook.
MySpace recently launched MySpace Music to target the music crowd, but now it’s making over the entire site to focus on “social entertaining.” No longer about keeping in touch and connecting — Facebook undeniably has that one covered — MySpace is working to become a place where musicians and other entertainers can connect to fans. These indy music fans might just be MySpace’s saving grace, because fans mean more MySpace profiles being created and used.
Not only is this good news for MySpace and musicians feeling a little boxed in by Facebook’s strict (and dull) format, it’s good news for music buyers and sellers.
A music-centric networking site could become an asset to people looking to buy a rare CD or sell a collection. Connecting CD merchants to their target customers would not only bolster MySpace user numbers—it would making finding and selling CDs easier for the music crowd.
MySpace may very well be onto a new stage in life, but only time will tell if this new focus will take off and invigorate the company as hoped. With Facebook reigns king of online social networks, perhaps MySpace (and other networking sites) can get a new lease on life by focusing its efforts on a more specific crowd.
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